When it comes to changing the way we look, what do plus size women really want? This is a question that has been on the minds of millions of women for years. Fortunately, there is a new wave of plus size fashion, and it’s not all about getting smaller. The trend is a gradual shift, and it requires a change in attitude. It starts with accepting our beauty, and the courage to love ourselves as we are.
In addition to lowering the weight requirement, many brands are creating clothing that fits plus-size women. Some brands, like Elena Miro, offer items for women as large as XXXL. These stores offer plus-size items in their collections, but the model images on their sites don’t reflect the new philosophy. Even big, well-known brands, such as J.Crew and Showpo, have included plus-size pieces in their collections.
In addition to lowering the weight requirement, many brands have increased the number of pants that are made for women of a particular size. For instance, a woman might covet a pair of parachute pants worn by her best friend, but the brand probably didn’t think women would want those pants. And it’s a good thing! These changes can only be good for business and consumer confidence.
While some plus size brands are trying to reach this niche, many still don’t offer the options that they’re looking for. Whether they’re cutting back on sizes, adding more plus-size options, or reducing their prices, the trend is clear: plus-size women don’t get the attention they deserve. If you want to succeed in business, it’s important to make sure that women of plus size are represented in the C-suite and leadership positions.